Sortara cover with high fidelity screens of the list creator and AI tools

sortara

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sortara ⋆

Background

UX/UI Designer and Brand Designer | 5 month contract

Deliverables: Mobile low/high fidelity wireframes, web low/high fidelity wireframes, user admin web view, marketing WordPress website, design system, and 2D/3D prototypes.

The main tools I used during this contract: Figma, Adobe Illustrator, Jira, Confluence, Slack, Zoom, Statista, and Google Drive.

Team: Project Manager, WordPress Web Developer, Software Developers, Backend Developers, CEO, & CTO

Constructing this new brand from the ground up

The CEO of Sortara had many ideas for the brand during the initial design phase. Without a brand, there would be no foundation for the application. After 2 months of collaboration with her marketing team and conducting research, we evolved the brand in parallel to designing the app.

Effortlessly transforming chaos into order, making list creation and management a breeze.

Quick Save allows for quick captures of items for sorting later.

AI Suggestion highlights to users what they can include in their lists.

AI Sort Build generates lists based off user input within the search engine.

AI Smart Sort presents the option to manually or automatically sort.

snapshot of data collected by google analytics for brand research

Branding Research

Partnered with Favoured - Digital Marketing Agency

favoured marketing team ranbow logo

Strategy

Three user personas, three brand identities, and combine best qualities of sucesses

user personas
creative to test - brand 1 experiments with light blue and pink colors in the branding
creative to test - brand 2 experiments with dark navy blue and vibrant purple colors in the branding
creative to test - brand 3 experiments with light blue and bright purple colors in the branding
Snapshot of the reportings and graphs
Snapshot of the efficiency of each brand
Final reportings of the brand test

High Fidelity Wireframes

High fidelity mockup of the AI tool in mobile
Wordpress mockup
Mockup of the admin site

If I could go back in⏱️time, what would I do differently?

Due to the complexity of the application and its admin portal, I would’ve constructed a more robust information architecture map of the overall application. This push would’ve helped resolved a lot of concerns that arose in the beginning stages of the design phase. The client had introduced an idea for a product she didn’t have a firm vision of so to guide her through the process took longer than the usual timeline. Since this client was more objective orientated, an information architecture map that could be iterated on would’ve saved a lot of time and efficiency.