Long time requested feature to shop more efficiently!

For years, Coop+ platform did not provide flexibility for their users to add multiple items to a cart. Reported in a 2024 survey that I independently conducted, over 80% of Coop+ users reported to be licensed in more than 1 state.

Product Designer, Product Owner @ Knowledge Coop

Common Pain Point

No longer needing to click through 5 different steps to make 1 purchase.

It was a grueling process for Knowledge Coop’s end-users. With most of them being comprised for professionals in their late 30s to 50s, I needed to ensure my design solutions consider behavioral patterns they may already be accustomed to with other platforms that support shopping.

Shopping Cart

Powered with Stripe to manage all purchase & reducing purchase time by 90%!

No longer are users having to conduct separate purchases from Shopify and Stripe. Now, all coupon codes and shopping experiences are united in one system and journey. Coop+ users know exactly what they need to be licensed in and would routinely conduct CE annually so being able to make the purchase in less than 5 clicks simplifies their experience by a long shot!

Old Design / Experience

The original user experience only allowed one purchase at a time - not a fun time for Loan Officers that are licensed in 6+ states.

Users were required to open each product page and make each individual purchase, of which would take an average of 5 minutes to complete the purchases they need.

  • Disjointed Payment Systems

  • Marketing site (Shopify) and Coop+ (Stripe) create challenges for both users and internal data tracking.

    • Users are unaware that discount codes are platform-specific, leading to failed purchases and increased support inquiries.

  • Lack of Multi-Course Purchase Feature on Coop+

    • Users must make individual purchases for each course, causing inefficiencies and frustration, especially for those licensed in multiple states.

  • Suboptimal Shopping Experience

    • Redundant steps in the marketing site’s purchasing flow (e.g., entering the same form details twice when purchasing PE courses).

    • Navigation challenges due to unclear differentiation between the two platforms.

Error Prevention Messages

Guiding both end-user and engineers to error resolution

Collaborated with the engineers and UAT team to identify each types of potential errors and designed modals and screens to accomodate those use cases.