3 different sites,
2 different payment systems,
& 1 confused audience

Knowledge Coop had 3 different websites with completely different user experiences and user interfaces. Inherently, this made branding difficult to maintain. Despite all three sites being connected, it made for awkward experiences - especially with the payment systems.

WebFlow Developer, Product Designer, Site Manager
B2C | Q1 2025

Video Demo of the Site

Dramatic Improvements to Value Proposition & Usability

A walkthrough of the updated design showcasing improved layouts, refreshed visuals, and a modernized user experience.

Updated Brand & Consistent Navigation

Colors and typography is up-to-date to current brand guidelines

What a relief it was to have a cohesive website that utilized the exact colors and typography defined in the company’s brand guidelines. To ensure digital accessibility and best design practices were considered, I worked closely with the Content Team’s Graphic Designer on defining the updated brand guidelines. I also partnered with the Marketing Team for updated copy that considered SEO optimization and proper value proposition messaging.

Customized Workflow for Marketing Team

Provided an optimized workflow for the Marketing Team & Data Analysts

Ranging from creating custom forms for the Content Management System to added Google Analytics to each CTA interaction, we’ve got it all! I helped with the entirety of this process while also designing blog templates to provide more creative flexibility for the Marketing Team. Some of the deliverables, but not limited to, that I developed to improve workflow for blog creation:

  • Conditional layout for author and date pairing

  • Custom enablement for video transcript and description tabs

  • ‘Sharing Blog’ functionality between Facebook, LinkedIn, and Email

    • These platform are most frequently used by Knowledge Coop users

Creating the Perfect Recipe for Optimized SEO and Experiences

Stop shopping in the marketing site and be more clear about where we’re going.

The marketing site previously hosted the Shopify checkout which created a whole host of issues for customers because the purchases would not sync with their B2C accounts. On top of that, the CTA buttons were not accessible and would contain broken links and “Click Here” copy. To add to that, Data Analytics have 0 visibility on what traffic looked like on our marketing site. To resolve all of that, it required tremendous amounts of heavy lift from my end to gather the teams to the right direction:

  • Setting regular check-ins on deliverables to support Content and Marketing efforts while working with Data Analytics and CSO to drive more data to our site

  • Audited all of the CTA buttons with the Director of Marketing

  • Speeding up the process of website copy with Marketing Team and AI

  • Designing optimal user flows for the entire B2C journey